Bookstores and office supply stores are increasingly choosing to sell merchandise in addition to books. It’s attractive for customers, and profitable for the bookstores. Van de Velde Books in North Holland decided to do the same. Bekking & Blitz supplies them with an array of products.
Van der Velde Books has been around since 1892. After 112 years, the main branch in Leeuwarden moved to a bigger building on Nieuwestad in 2005. Due to takeovers, the number of branches gradually grew. Currently, the bookseller has seven branches in Friesland, Groningen and Drenthe.
Cards and agendas in addition to the gift items
At Van der Velde Books, books are their main selling point. It also functions as an office supply store. The branches sell postcards, agendas and calendars from the collections of Bekking & Blitz. They also offer such gift items as foldable bags, cases for glasses and bamboo tableware. And with success, because these products are popular with the clientele.
‘Escher on the road’
For the ‘Escher on the road’ exhibit that runs from 28 April through 28 October 2018 in the Fries Museum, we have designed special corners with Escher products. We also supplied the signs and billboards.